Overview
We are recruiting!
Our client in Maputo is looking for a Business Development Manager to join their team within the FMCG Sector.
Responsibilities
- Build comprehensive, fact-based market intelligence on the confectionery category in Mozambique. This includes defining the national customer universe, total market size, sales per customer group and province, and distribution by channel FMCG.
- Identify gaps in the current route-to-market strategy and propose and implement measures to address them.
- Construct and implement a detailed, bottom-up sales plan organized by customer, customer group, and province.
- Build strong relationships with key commercial staff at the local distributor.
- Conduct capability audits and implement a scorecard to measure and improve the distributor’s performance against key metrics.
- Analyze competitor activity (pricing, distribution, marketing, trade activities) and quantify trade volumes across different channels and regions.
- Identify volume growth opportunities and develop initiatives and strategies to capture them.
- Execute and supervise pre-agreed below-the-line (BTL) activities to boost sales, distribution, and brand visibility at wholesale and retail levels.
- Establish sales reporting functionality by customer group and province and facilitate consumer and trade research as required.
Requirements
- Primary Objective: Grow market share and defend Company’s market leadership position in Mozambique.
- Reporting Line: The position reports to the Area Business Manager for Africa, who is based in South Africa.
- Key Stakeholder: The incumbent must work closely with company’s in-country distributor to execute commercial objectives.
- Core Competencies: The role requires strong analytical skills, FMCG (for building market intelligence and sales plans), strategic thinking (for route-to-market optimization), and relationship management (for distributor and stakeholder engagement).