Senior Marketing Specialist

Overview

We are recruiting!

Our client in Maputo is looking for a Senior Marketing Specialist to join their team for a job vacancy within the Agricultural (Tabacco) Sector.

Responsibilities:

• Assist in developing marketing campaigns, including digital marketing (social media, email, SEO), print advertising, and events.
• Create compelling content for marketing materials (brochures, websites, social media posts) that align with brand guidelines and target audience preferences.
• Conduct market research and competitor analysis, compiling reports on consumer behavior, market trends, and campaign performance.
• Coordinate with external agencies (designers, media partners) to ensure timely delivery of marketing assets.
• Monitor and analyze campaign metrics (e.g., website traffic, social media engagement, sales conversion) to optimize performance.
• Support the Marketing Manager in budget tracking and expense reporting.
• Collaborate with the sales team to align marketing efforts with regional sales objectives.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of marketing experience, preferably in FMCG, tobacco, or a related industry.
• Strong understanding of digital marketing tools and platforms.
• Excellent content creation skills, with proficiency in graphic, video or AI design software a plus.
• Analytical skills to interpret market data and derive actionable insights.
• Fluency in English and Portuguese; strong written and verbal communication skills.
• Ability to multitask and prioritize tasks in a fast-paced environment.