Position: Marketing Manager
Salary: Competitive
Reports to: Country Manager.
Location: Nairobi, Kenya.

Client Description – Our client is leading distributor and physical trader of petroleum products
across East and Central Africa.

Role description – The Marketing Manager will develop, implement, and oversee marketing
strategies to enhance brand awareness, drive customer acquisition, and support revenue
growth. This role requires a deep understanding of the energy sector and its market dynamics,
ensuring that marketing efforts align with business goals.

Key Responsibilities

• Develop and execute comprehensive marketing plans aligned with business objectives.
• Conduct market research to understand industry trends, customer needs, and
  competitive landscape.
• Identify opportunities for product/service differentiation in the oil and gas sector.
• Oversee brand positioning, ensuring alignment with the company’s values and vision.
• Ensure consistent messaging across all marketing channels and platforms.
• Plan, implement, and evaluate multi-channel marketing campaigns.
• Collaborate with sales teams to create targeted campaigns to drive lead generation and
  client retention.
• Analyze campaign performance metrics to optimize strategies.
• Manage the company’s digital presence, including website content, social media, and
  SEO strategies.
• Build relationships with key stakeholders, including customers, industry bodies, and
  partners.
• Develop and manage the marketing budget, ensuring cost-effectiveness.
• Track ROI on marketing initiatives and recommend adjustments for continuous
  improvement.

  Qualifications and Experience

• Bachelor’s degree in marketing, Business Administration, or a related field
• Minimum of 3–5 years of marketing experience, preferably in the oil and gas or energy sector.
• Proven track record in developing and implementing successful marketing strategies.
• Experience managing teams and working cross-functionally.

Skills and Expertise

• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal abilities.
• Proficiency in digital marketing tools, CRM systems, and analytics platforms.

All qualified and interested applicants to share their CVS at [email protected] with subject line: “Marketing Manager” by latest Thursday 6th February 2025.

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